How To Create Lead Magnets That Sell Products While Growing Your List
There's A Fallacy
Most people only talk about using Lead Magnets to grow your email list.
Growing an email list for the sake of growing an email list is pretty pointless.
The point of a Lead Magnet is to attract LEADS. (it's in the name for crying out loud!)
“A lead is a prospective consumer of a product or service that is created when an individual or business shows interest and provides his or her contact information.” [Investopedia]
With that said …
A Lead Magnet should attract a qualified lead and setup the sale.
Who Should Take This Course?
People with …
No Lead Magnet
Individuals that know they need a Lead Magnet, but “can't make it happen” – need to take this course.
We'll bust down those walls you have that are holding you back and give you a clear strategy and methodology for developing Lead Magnets that will grow your business!
We'll give you ideas, a path forward, and even chat with you via email to make sure you're on the right path!
1 Lead Magnet
Individuals that have one, generic Lead Magnet, that's only used to grow their email list – need to take this course.
A general/generic Lead Magnet is perfectly fine to grow your list; however, it's not the ideal choice when it comes to selling products and services.
When it comes to selling, you should use specific Lead Magnets that qualify leads and setup the sale.
This course will show you how to do exactly that!
No Strategy Behind The Lead Magnets
Individuals that have multiple Lead Magnets; however, they're all leading to the same email list or they're haphazardly thrown on your site – need to take this course.
This course will give you a clear approach and strategy for your Lead Magnets.
Some Lead Magnets should be fairly general, attractive to most visitors to your site, and used to grow your email list.
Most other Lead Magnets should be very specific, attractive to specific individuals, and used to sell your products and services.
We'll show you what goes into each type of Lead Magnet and how to use them to grow your business!
About The Course
This course contains about 1 hour of video tutorials that walk you step-by-step through the overall Lead Magnet Strategy your business can use in order to sell more products and services while simultaneously growing your email list.
4 Step-By-Step Sections (The Course)
- Section 1: Introduction – We lay the foundation required to plan, develop, and launch a killer lead magnet strategy that'll produce sales and grow your email list.
- Section 2: Brainstorming & Planning – We walkthrough the who, what, when, where, why, and how you should use your various lead magnets to achieve your goals. We uncover several questions you need to ask yourself and come up with a plan for development.
- Section 3: Development – We walkthrough the actual development of your lead magnets. What tools you can use and how to turn them into reality.
- Section 4: Launch – We walkthrough the launch of implementation process and uncover several tools to make your life easier.
Support
You will not be alone when you take this course. We are here to answer questions, bounce ideas, and to steer you towards success!
Requirements
There are no “real” requirements to take this course because you likely already have everything on hand or you wouldn't be looking at this course in the first place.
You will need an email autoresponder tool in order to deliver your lead magnet(s).
You'll also need a way to develop your lead magnets; ie. Microsoft Word for PDFs, video recording/editing capabilities for videos, etc.