The ActiveCampaign & Interest Driven Sales Funnels Course
How To Use ActiveCampaign To Build Automations That Automatically Gauge Your Subscribers Interests So You Can Better Relate And Sell More!
ActiveCampaign is one of the most powerful marketing automation tools on the planet.
And, at its ridiculously low price point, its competitors like MailChimp, Aweber, and even InfusionSoft are struggling to keep up.
What makes it so powerful?
Beyond its easy to use visual automation builder, ActiveCampaign offers advanced automation features like tagging, if/else statements, goals, open & click tracking, wait until certain conditions are met, and more.
Plus, its conditional segmentation functions are light years ahead of any if its competitors. This feature allows you to segment your list exactly how you need so you can get the right message in front of the right people at the right time.
Finally, ActiveCampaign lets you track your site's visitors.
Yes! You can literally see how your subscribers engage with your website and trigger automations based upon what they're looking at!
All these technical features are fine and dandy; however, without the proper strategy… they won't do you much good…
Which is why, in addition to teaching you the ins-and-outs of ActiveCampaign, this course teaches you…
The Interest Driven Sales Funnel Strategy!
This strategy teaches you how to build automations and funnels that mold to your subscribers' particular interests – allowing you to better relate and sell more!
Essentially, it works by “watching” how your subscribers engage with your emails, website, and other content and then triggers automations tailored to them.
Yup, we're talking about behavioral marketing.
To sum it up, this course not only teaches you how to properly use ActiveCampaign, but it also teaches you the strategy so you can use this powerful tool to multiply your business… automatically!
What You Will Learn
- How to create lists & forms, design emails, and build incredible automations with ActiveCampaign so you can multiply your business with marketing automation
- How to split test campaigns and automations to improve open and click-through-rates
- How to track the pages your subscribers view, the links they click, the products/services they buy and then how to engage with them based on those activities by applying the appropriate tags
- Ultimately, how to build an Interest Driven Sales Funnel. A “machine” that automatically gauges your subscribers’ interests so you can better relate and sell more!
Who This Is For
- This course is for anyone who wants to learn how to get the most out of ActiveCampaign irregardless of business type (digital goods, eCommerce, services, brick & mortar, etc.)
- Individuals and small businesses that want to take advantage of advanced marketing automation strategy to grow their business
The Requirements
ActiveCampaign (Lite or Pro plan)
- The patience and willingness to wholly understand ActiveCampaign. It offers a lot of functionality and will take weeks or months to master
Curriculum For This Course
Module 1 & 2: Course & ActiveCampaign Intros
- An overview of ActiveCampaign (AC) and how to pick the right plan for your business
- How to use the AC dashboard to find exactly what you’re looking for
- How to install AC site tracking on your site so you can track what pages your subscribers are viewing
Module 3: Tagging
- What tags are, how they work, how to apply them to your subscribers, and what makes them so powerful
- Proper tagging protocol so you don’t overwhelm yourself with absurd tags that don’t make any sense
Module 4: Lists
- How to create lists in AC… should you make one or dozens?
- Setting up and configuring custom fields to track the information you need like customer addresses, birthdays, etc.
- How to build custom forms with AC’s form building software. Plus, the little gear icon you’re sure to miss even though it holds access to the most powerful setting
- How to edit your contacts individually or in bulk
Module 5: Email Builder
- How to use the AC email builder to design great looking emails that match your brand and impress your subscribers
- How to use message variables to save tremendous amounts of time
- How to use conditional blocks so you get the right message, in front of the right people, at the right time
Module 6: Campaigns
How to send email campaigns (broadcasts) to your list at a moment's notice or schedule them for a future date and time
- How to setup and split test all elements of your campaign emails (subject & from lines, content) and how to set it up so AC puts your best message in front of the most people
- How to segment your list based on over 100 variables PLUS using and/or conditional statements to create the precise segments you need
Module 7: Automations
- An introduction to automation with AC, the many triggers used to start the automations, and the actions used to make the automations do magical things!
- Basic automation strategy and how to think about the various automations. If you don’t have a solid strategy, you’ll quickly overwhelm your AC account with too many automations
- Straight Line Automation: Your “classic” autoresponder automation that, you guessed it, goes in a straight line!
- Lead Magnet Delivery: How to deliver lead magnets to new subscribers
- Multiple Lead Magnets: How to offer multiple lead magnets and have all your subscribers wind up in the same place
- Purchase & Upsell Automations: How to trigger automations based on purchase behavior
- How to properly activate your automations and label them for organization so you don’t waste time later on
Module 8: Advanced Automations
- Wait Until: One of the most powerful actions when paired with the ACTIVE tag
- If/Else: A simple action that separates your subscribers based on whatever conditions you deem important
- Goals: A great way to move people to various stages in your automations based on conditions met or not met
- Split Tests: How to split test your automations so you know which emails are producing the results you want
How to integrate with Zapier to connect your sales funnels to over 1,000 other applications, making your funnels so powerful they literally take on a life of their own
How to use the powerful Math Feature to create a “Points System” that lets you easily identify hot leads
How to setup an Automation that automatically removes inactive subscribers so you're not paying for people that don't open your emails… saving you lots of money!
Module 9: Interest Driven Sales Funnels
- This is it, the capstone training, the “Mac Daddy”, the MOAF (Mother Of All Funnels), the reason you're here!
- You will learn how to build funnels and automations that adapt to your subscribers interests, allowing you to better relate and sell more!
- By the end of this section, this diagram will make sense to you and you'll be able to apply it to your business:
Module 10: The CRM
How to setup Pipelines and Stages so you can easily keep track of all the deals you'll have flowing in
How to add deals and then manipulate them as you capture more data about your leads and prospects
How to add a deal with an automation… basically “hacking” the system
How to score both leads and deals so your sales reps know who's hot and who's not
How to automate your entire CRM flow so leads move between Pipelines and Stages automatically
How to setup and configure Users and Groups so the right people have permission to access specific portions of ActiveCampaign… basically, keep people from messing things up
Module 11: Reports
- How to pull the data you need regarding your email campaigns and automations so you can make informed decisions about what is/isn’t working
You're Also Going To Get…
The 30 Day Money Back Guarantee!
If you join this course and don't like what you see, let us know within 30 days and we'll refund your money.
There's no risk!
The 30 Day Money Back Guarantee!
If you join this course and don't like what you see, let us know within 30 days and we'll refund your money.
The Support
As with most advanced trainings and systems – questions will arise, platforms will be updated, and things will change…
We know this, and you will never be “alone” when you're in one of our training programs!
Premium Support
Have a question? Struggling to make something work?
Ask a question on any lesson and you'll get an answer from the instructor (not some outsourced support team that has no clue what's going on) within 24 hours!
Private Facebook Group Membership
Get help from both the team & community to ensure your success!
2 Ways To Join This Training!
1) FREE – Join ActiveCampaign through our affiliate link by clicking here. Then, forward your welcome email to support@crazyeyemarketing.com and let us know you want Lifetime Access to The ActiveCampaign Course. We'll add you to the course ASAP!
2) $47/once – Instant Access To EVERYTHING!! Click here to learn more about The Vault.