How To Build A Sales Funnel For Your Ecommerce Store

Email Marketing Strategy for eCommerce - sized

Start Converting More Leads Into Customers And Begin Maximizing The Lifetime Value Of Those Customers … Automatically

Email Automation At Its Finest

More than likely you're here because you know that email marketing is incredibly valuable and can greatly increase the revenue of your ecommerce store.

And, you've probably implemented some email marketing tactics already … like adding an optin form to your store where people give you their email address in exchange for a discount.

And, you probably send an email out once a month or so to remind people to come back to your store.

And … you know what … it's a start … but … it can certainly be better, and you know it … which is why you're here.

Imagine …

Imagine having a system that automatically builds a relationship with new subscribers while simultaneously figuring out what they're looking for?

Imagine having a system that automatically recommends complementary products to customers, increasing orders and revenue in the process.

Imagine reminding those that were about to checkout, but for some reason didn't complete their order … to come back and finish. This is called “cart abandonment” and by implementing a simple email series you can increase conversion rates by 300% [source].

Let's pretend …

Let's pretend that your ecommerce store sells products that fit into 3 main categories – men's, women's, and children's.

A man, we'll call him Larry, visits your ecommerce store. He's greeted with a popup optin form that offers him 20% off his first order … and Larry, being a very money conscious individual, pounces on this awesome discount!

Larry then does a bit of browsing … he really wants to use the coupon he just snagged; however, he's only got a few minutes and he ends up leaving your store empty handed.

So sad.

What would you do to bring Larry back?

Option A – Send him a random email a month from now (if you're like most ecommerce stores I've worked with, this is probably what you're doing right now … and it doesn't make sense, does it?)

Or, Option B – Automatically follow up with him a day later by sharing why your ecommerce store is special, why he should buy from you, and by showing him top selling products that he is likely to be interested in based upon his previous actions.

Option B was the right choice … duh!

Yeah, I obviously set that one up … but, that doesn't make it false.

I see it all the time. Ecommerce stores “knowing” that email marketing is powerful and that they “should” do it … however, they're really falling flat.

I even put together a case study called, “Most Ecommerce Stores Suck At Email Marketing.”

The results of that study shocked me so much that they motivated me to create this course.

About The Course

9+ Step-By-Step Modules (The Course)

This course walks you step-by-step through how to plan, build, optimize, and maintain a Sales Funnel for your Ecommerce Store that will increase customers, customer retention, and customer lifetime value!

Module 1: Getting Started – For anyone who is new to email marketing, I walk you through the blueprint defining key terms while providing an overview of the flow and user experience. I also introduce the tools you'll need in order to build your email marketing system – namely MailChimp.
Module 2: Lead Magnets – This module covers everything you need to know about Lead Magnets. We go into detail on what they are, how to create them, and we even run through a few real life examples.
Module 3: Welcome Series – The Welcome Series is the first series of any email marketing system and it's the first series we cover in this course. Learn how to write, implement, and optimize your Welcome Series.
Module 4: Adding Optin Forms – After creating your Lead Magnet and setting up your Welcome Series it's time to get people to join your list. The best way to do this is through adding an optin form to your website – this module shows you how.
Module 5: Segmentation – This module covers one of the most important aspects in regards to your email marketing system – segmentation. Learn how to target specific people, based on their interests, automatically.
Module 6: Action Series – The Action Series builds upon the Segmentation Module because it's where we specifically target individual segments in order to drive action – ie. sales.
Module 7: Upsell Series – When someone makes a purchase, we know their wallet is open and they're willing to spend money – and this is exactly where the Upsell Series comes into play. We recommend complementary products to support the original purchase, thus selling more product while helping the customer get what they need.
Module 8: Re-Engagement Series – Sometimes people stop reading your emails. Sometimes they don't even open them. This is bad on many fronts because loiters cost money and hurt your reputation with email providers like Gmail, Yahoo, and Hotmail. Learn how to either Re-Engage or Delete inactive subscribers.
Module 9: Broadcasts/Segmentation – This module covers the “one off” emails that you manually send – think of a newsletter. We go into detail on how to properly send these types of emails so they can segment your subscribers and lead to more action.
BONUS: Cart Abandonment Series – Sometimes people add items to their cart, but forget to checkout. This email series will help remind them.

9 Fill-In-The-Blank Email Series Templates

An absolute shortcut to knocking out your Sales Funnel in no time!

Welcome Series – 3 Emails – Deliver your lead magnet to new subscribers and introduce them to you / your business | Set expectations for your list
Action Series: Before-After-Bridge – 3 Emails – Sell a product/service
Action Series: Problem-Agitate-Solve – 3 Emails – Sell a product/service
Action Series: Features-Advantages-Benefits – 3 Emails – Sell a product/service
Action Series: Me-Start-Shortcut – 3 Emails – Sell a product/service
Upsell Series: Bigger Products – 3 Emails – Sell a “bigger” product/service than the one you just sold
Upsell Series: Complementary Products – 3 Emails – Sell complementary products/services for the product/service you just sold
Cart Abandonment Series – 3 Emails – Get people that added a product to their shopping cart, but forgot to checkout, to checkout
Re-Engagement Series – 4 Emails – “Re-activate” or delete inactive subscribers

Technical Support Forums

You will not be alone when you take this course. We are here to answer questions, bounce ideas, and to steer you towards success!

Requirements

You will need MailChimp. It's a great autoresponder that offers a lot of functionality with regards to Ecommerce.

Depending on your shopping cart, you may also need a plugin or addon that connects with MailChimp's Ecommerce 360 platform. For example WooChimp for the WooCommerce platform.

I also cover OptinMonster; however, it's not required.

What People Are Saying

This course ROCKS!
I really enjoyed going through the course. The instructions are concise, straight to the point and actionable. Thanks Nathan … for your time and efforts!!

Praveen Disuza

Nice Course!
This course is well designed and really helpful in terms of giving valuable material in small pieces. I really enjoyed it and will definitely put these new perspectives to practice.

Amritansh

The big thumb up!
This is the most awesome training course I have been through; Nice attention to detail. Easy to follow. Thank you.

Debbie C

Get Started!

This course is now available for free via Udemy.

Click here to go to Udemy.

60 Day Money Back Guarantee

For whatever reason during the first 60 days, if you are not 100% satisfied with the How To Build A Sales Funnel For Your Ecommerce Store course, you can request a “no questions asked” refund.